How to Get Your Last Day at College Essay Done

How to Get Your Last Day at College Essay DoneYou want to get a job on your last day of college or graduate school, but first you need to write an essay. The sooner you get started, the better. Here are a few tips to help you get your last day at college essay done.First, always put a thesis statement at the beginning of your essay. This statement should be a brief summary of what you plan to cover in your essay. You want to capture the reader's attention from the very beginning of your essay. By writing a thesis statement in the beginning, you can ensure that you do this from the beginning and not have to add any additional material later.Second, proofread your essay several times over. Read it over several times and go back over it, or ask someone else to read it over for you. You want to make sure that your essay flows well and that everything is organized well. When reading over your essay, make sure to check to see if you are spelling out all of the proper spellings of each word . There is nothing worse than a good essay being ruined by misspelled words and other errors.Third, take some time to research a topic you have an interest in and plan to write about on your last day. One idea is to research a topic that interests you as a student or professional. For example, if you like to write and you are a writer, you might want to write a book on writing. If you are a project manager, you could research a project you have recently completed or a project that you worked on recently.Once you have researched a topic, then you will want to utilize some different resources to research the topic. One great resource to use is the Internet. Many websites offer free research questions and you can quickly get to the information you need. You will also want to contact the person or department you would like to contact and ask them to refer you to their research area of expertise.After you have finished the research work, write your essay. When writing an essay on your la st day at college, you want to make sure that you do not over think it. Keep it simple and you will be okay. Make sure that you create the essay on your last day to avoid the temptation to rush and also to avoid having to edit your essay later on.The last step is to send your final draft to the professor. If you have had any problems with grammar or spelling, you will want to fix these things before the professor sends your final draft to you. This is because an essay in a timely manner, with the correct errors corrected, is much easier to do than it is to have an essay correct after it has been published.Writing an essay on your last day is easier when you take the time to write your essay correctly the first time. The best way to get started is to do some research on a topic that interests you and then proofread your essay. With a little practice, you will find that you can finish your essay on your last day without having to write another essay for the rest of your life.

Three Great Argumentative Essay Topics For History

Three Great Argumentative Essay Topics For HistoryArgumentative essay topics for history are a great way to help students learn how to organize and present information in an interesting and engaging way. Many college students find their essays to be very boring, especially if they are written in such a manner that they seem to have very little idea about the topic that they are writing on. This makes it hard for them to write a good and quality essay, and many students find that they just end up giving a boring and unexciting opinion. In this article I will discuss some of the best argumentative essay topics for the history that you can use in your own writing.War Crimes - This is a topic that many historians find difficult to write about, especially since there are still a lot of people who believe that the actions of soldiers during the war were wrong. However, there are also people who think that this is just another form of genocide and war crimes. In order to cover this topic, y ou need to write about two different things: the actions of soldiers, as well as the mistakes that were made by the government.One of the most interesting arguments that can be used for this topic is to present statistics about the wars past. If you are writing a book or paper about World War II, you will likely have a whole chapter devoted to the wars that were going on then. You will also likely want to include some information about the Nazis and other nationalist groups.An interesting topic for this type of essay would be to write about the various countries that the allied nations fought against during the war. You can use statistics and information about where they were from and how they behaved during the war. You can also talk about their treatment of the conquered peoples.The Republican Concept - One of the more controversial topics that can be used in an argumentative essay for history is to show the differences between the Republican and democratic concepts of government. People who are not familiar with the differences between the Republican and democratic ideas tend to lump them all together into one big generic category. But this is something that must be discussed if you are writing an argumentative essay for history.In addition to showing the differences between the Republican and democratic concepts of government, you can also talk about the changes that occurred in the republic after the American Revolution. It is true that many of the political changes that occurred throughout the colonies occurred while the colonies were still in the colonial states. However, if you are writing an argumentative essay for history then you may want to talk about some of the changes that took place from the time that the colonies became the new states.Finally, the third argumentative essay topic for history that I will discuss is the topic of religion. Most people agree that there was a major impact on history with the invention of the printing press and the a dvent of the internet, but there are still other people who will argue that the influence of religion on history has been rather limited.

The Earth Is Warming - 1412 Words

The Earth is warming. According to the National Oceanic and Atmospheric Administration, the last 15 consecutive months have set global records for heat. 2016 is soon to break the record for hottest year, which is a record that was broken in 2010, 2014, and 2015. The rise is temperature has drastic environmental effects such as rising sea levels, droughts, and heat waves. In the past century, sea levels have risen over a foot around New York City, increasing the frequency and intensity of flooding. The increasing temperature of waters has made them inhospitable and deadly for many species. However, animals are not the only ones afflicted by these conditions. A combination of harsh droughts, floods, and other weather disturbances cause people internationally to fight over limited resources. These factors created by climate change lead to instability that â€Å"creates an avenue for extremist ideologies and conditions that foster terrorism,† a 2014 Department of Defense report sa id. In Obama’s presidency, he has taken steps to sedate the problem such as the enacting of the Clean Power Plan, which aims to reduce greenhouse gas emission by 32% from 2005 to 2025. The Environmental Protection Agency (EPA) sets individual goals for each state on how much carbon emission they must cut. Then each state can come up with their own plan to reach that goal, or the EPA will make a plan for them. As Obama’s term ends, there is ample opportunity for the new president to either expand onShow MoreRelatedGlobal Warming and Earth925 Words   |  4 PagesEarth is home of human survival, for our homeland climate change concerns, is everyones wise performance. The United Nations has been commissioned by the United Nations Intergovernmental Panel on Climate Change ( commissioned by IPCC, because it is a loose organization to hire many well-known scientists in the world consisting of ) the world has done a comprehensive assessment of climate change . IPCC concluded that: most likely human behavior leads to global warming. Specific details are toRead MoreThe Effects Of Global Warming On Earth1577 Words   |  7 PagesTo sustain life on earth, the earth temperature must be maintain at a very delicate figure. But what if the unthinkable happens? What if the earth’s temperature was to increase by a just mere half a degree, maybe a full or even two or three, the effects could be devastating to the environment, to me and to you. Unfortunately we may have the opportunity to see the effects of the earth temperature rising a few degrees in this lifetime. According to scientist, for hundreds of thousands of years, a phenomenonRead MoreGlobal Warming And Its Effects On The Earth927 Words   |  4 PagesGlobal-Warming Mother Earth is burning as we speak; humanity has killed our precious Earth. Global-warming is a vicious killer that was created by the humans on this Earth, and there s no way to cure it. We,as humans, have the power to cleanse the Earth, but instead we destroy it. Heat is absorded by carbon dixide and greenhouse gases. A greenhouse gas absorb thermal radiation emmited by the Earth s surface. As the sun s energy reaches the Earth’s surface some of it goes back out into spaceRead MoreThe Effects Of Global Warming On The Earth901 Words   |  4 Pages What is Global Warming? Countless feel as if it is a natural phenomenon that the Earth cycles through. They are terribly mistaken. It is the effect of greenhouse gasses that are emitted by the machines we use today. These gasses are becoming trapped in the earth’s atmosphere, causing the temperature to rise. The effects of global warming are all around us and are becoming more prominent. There are already efforts in place to stop it and programs to â€Å"go green†. This climate change is a serious threatRead MoreThe Impact Of Global Warming On The Earth900 Words   |  4 Pagesof Global Warming Purpose Statement: To inform my audience about how global warming is impacting the earth. Central Idea: Data shows that all throughout history, the temperature of our planet has changed over and over again for natural reasons. Holli Riebeek, education and outreach specialist at NASA, stated that these changes are due to small shifts in the Earth’s orbit and the Sun’s energy levels varying throughout time. Today, unfortunately, with the average temperature of the earth rising moreRead MoreThe Effects of Global Warming on the Earth990 Words   |  4 PagesGlobal Warming Earth’s temperature is a vital aspect to Earth and its surroundings. The atmospheric temperature along with natural gases is the significant reasons why Earth inhabits all of its life. When there are changes that alter the natural affects of Earth’s environment there are factors that places the environment at risk. Increase warming of global temperatures account as a major concern of Earth’s surroundings. Global warming is a prominent source to consider how and why the environmentRead MoreGlobal Warming And The Planet Earth1341 Words   |  6 PagesGlobal Warming and the Planet Earth: We Broke It and We Can Help Fix It! Global warming is a problem, caused in large part by human activity, and as it stands, poses a monumental threat to the planet and all of its occupants; while mega polluters do not have an incentive to stop greenhouse gas production, we can, as individuals work towards the solution, greenhouse gas reduction, by improving our awareness and implementing the day to day measures necessary in achieving this goal. The purpose ofRead MoreThe Effects Of Climate Warming On The Earth972 Words   |  4 Pages Throughout the history of the earth, there has been a continual change in the climate of the earth. According to Nasa, there have been seven cycles of glacial advance and retreat within the last 650,000 years. One of them being the last ice age that abruptly ended about 7,000 years ago which marked the beginning of modern civilization. The changes in climate are normally caused by slight variations in the orbit of the Earth around the Sun which causes there be an increase or decrease in the amountRead MoreGlobal Warming And The Planet Earth1588 Words   |  7 PagesGlobal Warming and the Planet Earth: We Broke It, Let’s Help Fix It! Global warming, often confused with the term â€Å"climate change,† is a problem of worldly proportions that knows no limits, caused in large part by human activity. If it continues unchecked, its effects will be felt around the planet, from human society, to the environment, to the world economy. The purpose of this research paper is to understand the topic of global warming, you will hear from scientists and experts in the fieldRead MoreThe Effects Of Global Warming On The Earth Essay1733 Words   |  7 PagesSave the Earth The Earth is slowly dying and we can save it, however, it requires some initiative. Global warming, or climate change, is a very real problem that may soon wipe out the Earth’s resources. Some of which include necessary items such as natural foods and water. This problem doesn’t just happen in some third-world country no one has heard of. This is happening right in our own back yards. This problem has a very simple solution: conserve energy, cut down on Carbon Dioxide emissions

Management And Business Context Essay †Free Samples for Student

Question: Discuss About The Management And Business Context Essay? Answer: Introducation The business environment is dynamic and changes are taking place at a very fast speed which affects the products and services offered. Innovations have resulted in a rise in the level of competition prevailing in the business environment. A shift has been analysed in the Bottled water industry towards the Flavoured water. There is a potential market available for this product. Plans have been formulated for starting a new company and name of the company will be Hardy Aqua which will offer flavoured water. Hardy aqua will be operating in the bottled water industry of Australia. For establishing Hardy Aqua in the market of Australia few strategies will be adopted. These strategies include competitive pricing strategy, seeking advice, product differentiation and marketing strategies (Cohan, 2012). Hardy Aqua will set the prices after analysing the prices of existing companies in the industry. This will help in attracting the customers. Advice will be taken from the experts so as to gain knowledge of the industry and support from the expert (Isaksson, 2015). It is vital to differentiate the products from the others in the industry. Effective marketing strategies will be selected for the promotion of the products offered. The promotion will be done of the products with the help of print media, advertising and social media platforms (DAvino, et. al., 2015). In this dynamic environment, people are more concern about their health. The vision of Hardy Aqua is to offer quality products for enhancing the health of the customers by ensuring safety. Flavoured water will be offered at a competitive price for meeting the needs of the customers. Hardy Aqua is planning to use advanced technology so as to provide quality products and covering the market. Hardy Aqua will operate at a medium level. Different organisational structures are available which can be used according to the need of the business. Hardy Aqua has analysed different organisational structures for analysing the advantages and disadvantages associated with the organisational structures. Hardy Aqua will adopt the functional organisational structure as it will offer a single product in different flavours. Different departments will be divided into different functions for executing the operations of the different functions in an effective manner (Morgeson, et. al., 2012). The functional organisational structure will provide specialisation and focus on the product in a better manner (Stare, 2011). Different departments will be specialised in the work assigned to them which will enhance the productivity of the company. Every department will have the idea of the job or of the roles and responsibilities which it has to perform (Lam, 2011). Hardy aqua will be offering flavoured water with different flavours which will improve the health of the people. Hardy Aqua needs to analyse the factors of the internal and external environment. There are various factors present in the internal and external environment of the business which creates an impact on the operations and performance of the business. Internal factors include mission and objectives of the company, availability of resources, communication, support from the internal stakeholders of the business and culture of the business (Dragni?, 2014). Missions and objectives of Hardy Aqua provide guidance to the operations of the business. Different resources are required for conducting operations of the business including human resource, financial resources and knowledge. Support from the internal stakeholders enhances the quality of the operations. Hardy Aqua needs to manage its employees in an effective manner for the attainment of the long term goals (Shiamwama, et. al., 2014). Employees will help in performing the different operations of the company in a better manner and will perform the roles and responsibilities by applying their skills and knowledge. Effective communication channels need to be developed which promotes the flow of information in an effective manner. A delegation of the tasks of operations of Hardy Aqua is required and healthy relations need to be maintained with the employees. Another crucial factor of the internal environment of business is culture. Hardy Aqua must ensure that safe workplace is maintained and policies and values are followed by the employees (Yu Zhang, 2010). External environmental factors of the business include suppliers, competitors, government policies, technological changes, economic conditions and cultural factors (Soriano, 2010). These external factors can affect the functioning of Hardy Aqua at large. Hardy Aqua needs to analyse these factors for coping with the changing needs and eliminating the impa ct of these factors on the functioning of the company. It is vital to analyse these factors and cope with them for gaining competitive advantage (Fereidouni, et. al., 2010). A newly started business may face various risks which can affect the operations and existence of the business. These risks must be analysed and dealt in an effective manner for ensuring that the operations are managed properly. Hardy Aqua is planning to launch the products offered by it in the market of Australia. Hardy Aqua may face certain risks which can lead to failure of the business. These risks which can affect the operations of Hardy Aqua include risk related to the product, risk related to finance, risk related to market, risk related to execution, risk related to the team, the risk of planning failure and strategic risk (Schick, et. al., 2010). Hardy Aqua is launching flavoured water which is launched with a motive to enhance the health condition of people and promote healthy habits among the people of Australia. Product selection has been made by analysing the risk related to product failure. Funds are required for the execution of the operations of business and lack of av ailability of funds can result in risk related to finance. Hardy Aqua must analyse the sources of finance for coping with this risk. Business must analyse the needs of the customers and trends of the market for avoiding risk related to the market. Management of different operations of the business by an individual can result in failure of the execution process. A team must be developed by Hardy Aqua as lack of proper techniques for team management can result in an increase in the chances of team risk. Planning failure and failure of a business plan can also act as a risk as these can affect the existence of the company (Parker Praag, 2010). Hardy Aqua needs to adopt business practices which will help in coping with the risks as well as enhancing the performance of the business. Various business practices and strategies can be followed by Hardy Aqua for improving its performance. These business practices include effective management of the resources, market research, use of forecasting tools, use of technological advancements and following a constant improvement approach. Hardy Aqua needs to utilise the available resources including human resource, financial resource and technology optimally (Richardson, 2014). This will contribute towards the chances of success of the business. Optimal utilisation of the resources results in generating the expected outcomes. Market research is an important aspect and Hardy Aqua must analyse the market trends and needs of the customers. This analysis will help in coping with the changing trend and meeting the expectations of the customers. Market research will help in dealing with the ri sing competition in the market (Soriano, 2010). Forecasts will help in deciding the future strategies and feasibility of these strategies for the future period. Constant improvements need to be made in the products for ensuring the satisfaction level of the customers. Technology plays a vital role as changes taking place in the business environment affects the operations of the business. Hardy Aqua must use technological advancement and innovations for improving the quality of its products (?alopa, et. al., 2014). Execution of the operations of the business is dependent on the functioning of different functions. These different functions can affect the performance of the organisation. These different functions of Hardy Aqua are research and development, production, marketing, sales, human resource, finance, customer service, distribution and administration function. All these functions must be managed properly for eliminating their impact on the performance. Research and development function can enhance the performance by using innovations and advanced technology (Hezam, 2015). Production function ensures that the demand for the product in the market is met. Shortage of products offered by the company in the market will affect its profitability and performance. The marketing function is responsible for the promotion and advertisement of the products so as to attract the customers towards the product. The sales function is responsible for developing a sales plan and maintaining records of sales. Malfunctioning of this function will affect the sales of the company. Human resource performs the operations of the company and support must be gained from the human resource for improving the performance of the business. Finance is required for funding the operations of the company. The shortfall of the financial resource will result in malfunctioning of the functioning of the company. Customer service function ensures that customers are satisfied with the products offered and analysis is done of needs of the customers. This help in meeting the needs of the customers and contributing to the overall performance of the company (Self, et. al., 2014). The distribution function is responsible for the distribution of the products offered by Hardy Aqua in Australia. This function ensures the supply of products at different locations in the right quantity. Administration function ensures that the management of different functions is taking place as per the plans formulated. Malfunctioning of these functions will directly create an impact on the performance of Hardy aqua. For ensuring that these functions are executed in an effective manner, Hardy Aqua needs to monitor the performance of every function and adopt use business practices and strategies (Hezam, 2015). References ?alopa, M. K., Horvat, J. Lali?, M. (2014). Analysis of Financial Sources for Start-up Companies. Management, 19, 2, 19-44. Cohan, P. S. (2012). Hungry Start-up Strategy. BK Connection. DAvino, M., Simone, V. D., Iannucci, M. Schiraldi, M. M. (2015). Guidelines for e-Startup Promotion Strategy. Journal of Management Innovation, 10 (1). Dragni?, D. (2014). Impact of Internal and External Factors on the Performance of Fast-Growing Small and Meduim Businesses. Management, 19 (1), 119-159. Fereidouni, H. G., Masron, T. A., Nikbin, D. Amiri, R. E. (2010). Consequences of External Environment on Entrepreneurial Motivation in Iran. Asian Academy of Management Journal, 15, 2, 175196. Hezam, A. (2015). What are the Three Basic Functions That Run the Business?. Linked In. Isaksson, F. (2015). Brand Building in New Ventures. University of Gothenburg. Lam, A. (2011). Innovative Organizations: Structure, Learning and Adaptation. Semantic scholar. Morgeson, F. P., DeRue, D. S. Karam, E. P. (2012). Leadership in Teams: A Functional Approach to Understanding Leadership Structures and Processes. Journal of Management, 36 (1), 5-39. Parker, S. C. Praag, C. M. V. (2010). The entrepreneur's mode of entry: Business takeover or new venture start?. Journal of Business Venturing. Richardson, F. W. (2014). Enhancing Strategies to Improve Workplace Performance. Walden University. Schick, H., Marxen, S. Freimann, J. (2010). Sustainability Issues for Start-up Entrepreneurs. Green Prof. Self, M. S. D. R., Jordan, M. H. Portis, R. (2014). The Functions of Management as Mechanisms for Fostering Interpersonal Trust. Advances in Business Research, 5, 50-62. Shiamwama, S. M., Ombayo, J. A. Mukolwe, M. S. (2014). Internal Factors Affecting the Performance of Businesses of Retirees in Kakamega Municipality. International Journal of Business, Humanities and Technology, 4 (2). Soriano, D. R. (2010). Management factors affecting the performance of technology firms. Journal of Business Research 63, 463470. Stare, A. (2011). The Impact of the Organisational Structure and Project Organisational Culture on Project Performance in Slovenian Enterprises. Management, 16 (2), 1-22 Yu, C. Zhang, T. (2010). Internal Factors Affecting the Organizational Internationalization Process: Evidence from Huawei Case Study. University of Halmstad.

Socialized Medicine Essays (1775 words) - Health Economics

Socialized Medicine Socialized medicine is a service owned by all citizens and is present in many countries. How does it work and what does it do for a nations economy? One of the biggest fears most people have is becoming sick or injured, and the problem for them is paying for it. Under socialized medicine people would receive health care, regardless of their ability to pay. Everyone would be taken care of without worry of how they would pay for their care. The World Health Organization, part of the United Nations, says that, "health care is a fundamental human right." The benefit of national health care would be potential for people to live longer lives. Costs would be driven down because doctors, nurses, and other health care providers would become civil servants. "Another benefit would be that malpractice suits would decline, because it is very difficult to take legal action against the government" (Carol 1994). Economics is the biggest factor in whether socialized medicine is good or bad for a nation's economy. The United States, to a point, has socialized medicine with Medicare, Medicaid, Veterans Administration Federal medicine, and health departments. The National Center for Public Policy Research said that, "In 1990 the government shared 42 percent of the health and gained over 50 percent of health care in 1992 as expenses begin to rise." In 1993 health care expenditures consumed 13.9 percent of the Gross Domestic Product and 15.6 percent in 1995 according to the Heritage Foundation. "Typically, people mistakenly blame rising costs on drug manufacturers, insurance companies, physicians, and hospitals. But the rapid growth in medical expenses is rising due to the rise in medical services needed" (Oatman 11-34). As the government attempts to establish health care, hospitals are being overburdened with minor and unnecessary uses of health care services. These have caused emergency rooms to be filled with treating common colds, headaches, and minor scrapes. Medicare is said to be useless by the year 2002, just 8 years before 77 million baby boomers begin to retire. "The only way that the country could continue is to raise taxes severely" (Oatman 40). The supporters of national health care are Canada, Great Britain, France and Germany. All are suffering from severe budget and service problems. They are all losing their best and brightest doctors to the free market systems of the United States. These health care systems have a two-class system. The rich in these systems use private hospitals with private insurance to receive the levels of health care that the average American receives (Peikoff 1994). In Canada, the national health care system is facing many problems. Many hospitals have been closed to cut costs, and proof of this is shown in the amount of Canadian health care workers in the United States. Robert Bourassa, former Premier of Quebec, after discovering that he had melanoma, flew to Washington D.C. for further consultation at the National Cancer Institute. Former Cabinet Minister, John Moore, in charge of British National Health Service, checked himself into a private hospital for treatment of pneumonia. "The British Royal Family has such faith in their health care system, that they are all treated in private hospitals. Socialized medicine is such a failure, even government officials admit to it by their actions" (Mc Cuen, 1988). When health care starts being a right, the medical profession will not be as wealthy, and the quality of medical care will be decreased. Under the traditional American health care system a person has the right to health care if one can afford it, if you earn it by your own actions and efforts. But no one has the right, just because they want or need it. Pierre says that one is born with a moral right to hair care and the government should provide that free of charge. As a result, people show up everyday for an expensive new styling, the government pays out more and more, and barbers love their new huge incomes. Would you even think that a hairstylist could possibly even come close to making as much money as a doctor or nurse? These are not quite the actual standings but close enough for concern. There are also free hair implants, eyebrow plucks, breast implants, nose

Promotional and Advertising Strategies †Automotive Industry

Promotional and Advertising Strategies – Automotive Industry Introduction This paper compares and contrasts the marketing and advertising strategies of Audi and BMW. Both companies are German-based and sell their products in the luxury car market. The two companies have a history of marketing and advertising rivalries that have manifested through public advertising wars (Kumar 9).Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More The same rivalry has manifested through the development and application of new technologies. This paper explores different aspects of their marketing strategies and promotional campaigns. Comparison and Contrast of the two Marketing Strategies According to Kotler (5), a company’s marketing strategy consists of four distinctive areas product, place, promotion, and price. This section of the paper evaluates the marketing strategies of Audi and BMW based on this ma rketing framework. BMW For a long time, BMW has marketed itself as a luxury automobile brand (Klein 7). In line with this strategy, the company has continually targeted affluent people with a high disposable income because they can afford their cars (Johnson 9). BMW’s place strategy focuses on constructing different manufacturing plants in different markets (Johnson 9). Through this strategy, the company does not import its cars from Germany because it manufactures them in their host’s location. Comparatively, the company’s pricing strategy centers on charging their customers a premium for improved value. This value has emerged from improved technology, luxury and the infusion of advanced car features (value-based pricing) (Klein 7). Its promotion strategy has focused on positioning the BMW brand as a household name. To do so, the company has developed innovative advertisements (Johnson 6). In line with this strategy, the company has also sponsored high-profile events like the Olympics. Lastly, BMW’s product strategy has focused on developing cars (usually sedans) with sleek designs and high quality. Its products also have advanced technology, low gas mileage and a high performance (Klein 10). AUDI Similar to the BMW, Audi’s product strategy centers on providing its customers with high-tech, modern and quality vehicles (Kumar 5). In line with this strategy, the company strives to produce products with advanced technology. Its cars also have the latest features in automobile production. Audi’s slogan â€Å"truth of engineering† sums this product strategy.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s price strategy aims to make the company’s cars affordable to many people. In this regard, Audi cars retail at average prices compared to its rivals, such as Mercedes Benz and BMW (Bhasin 3). H owever, the company has made sure that this pricing strategy strikes a careful balance with quality. Stated differently, although Audi cars are affordable, they have a high quality. This is why Kumar (7) argues that although Audis may be relatively cheaper than its rivals, both brands observe the same level of quality in their car production processes. Audi’s promotion strategy has focused on presenting their cars as racing machines (Kumar 7). The company believes that this strategy would show that the company’s cars are faster and better than others are (Bhasin 3). Lastly, Audi’s placement strategy highlights the company’s quest to avail its cars in major showrooms. This way, its customers could inspect the cars in their respective countries. The table below compares the marketing strategies of both BMW and Audi Marketing Component BMW Audi Place Manufacturing cars in hosts’ locations Importing cars from Germany (its headquarters) Price Hig h Prices (value-based pricing) Average price Promotion Sponsoring high-profile events, such as the Olympics Sponsoring racing events Product Provides its customers with high-tech, modern and quality vehicles Provides its customers with high-tech, modern and quality vehicles Marketing Information In today’s fast-paced and competitive automotive market, carmakers need to gather useful marketing information that would set them apart from their competitors (Bhasin 3). In particular, Audi could use this advantage because its overall sales (globally) are lower than BMW’s (Kumar 7). Particularly, the company should use marketing information to get a broader understanding of the global automobile market and identify untapped opportunities it could exploit. Furthermore, with a proper marketing information system in place, Audi could easily track and improve independent operation processes in its production processes (Bhasin 3). This way, the company could easily establis h a broader perspective not only of the global automobile market, but also of its independent processes, thereby facilitating improvements, which would give it a competitive advantage over its rivals.Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More Two uses for Consumer-Oriented promotions that could help one company in the short term and long term Consumer-oriented promotions are useful to carmakers, both in the short term and long-term because competition in the global market is higher than ever before (Johnson 9). Such promotions may include price reductions, tax rebates, coupons and other inducements. Audi could benefit from such promotions to improve its competitive position in the market. In the short-term, the company could retain more of its customers this way (Ray 4). For example, if it offers free after-sales service to it s customers, the company could retain more customers in the cutthroat automobile market because its customers would be more appreciative of the extent that the company is going to earn their business. In the long-term, consumer-oriented promotions could improve customer loyalty to the Audi brand (Ray 4). For example, when customers know that they could always get a good price for a high quality car (through rebates or sales); they are likely to develop a strong brand loyalty to the brand. Analyze the Strategic Manner in which the leading company in this product group has made its pricing decisions by using one or more of the four pricing objectives Some of the most common pricing objectives are increasing monetary sales, increasing returns on investment (ROI), maximizing long-run profit, maximizing short-term profit (Kotler 17). The key components of BMW’s pricing mix strive to meet two of the above-mentioned pricing objectives – increasing ROI and increasing monetary sales. The company achieves these goals by adopting a premium-pricing model. Indeed, as Klein (13) observes, targeting high-end customers allows the company to charge a higher price for its units, thereby allowing the company to enjoy higher margins than its competitors. This way, it increases its monetary sales and ROI. Suggest Two Actions that other Companies within the Same Product Group may take to differentiate themselves and gain a competitive Advantage In a competitive market, companies have to differentiate themselves by adopting unique marketing strategies that would earn them a competitive advantage (Kotler 3). Many automakers, such as BMW, Audi, and Mercedes Benz, saturate the global luxury automobile market. Mercedes Benz competes directly and indirectly with the two companies discussed in this paper. The company could differentiate itself by adopting a unique service model. According to Kobran (2), this strategy could help to show how Mercedes Benz is different from oth er luxury brand companies. The difference could emerge through a depiction of unique car manufacturing processes and its differences with other companies that operate in the same market segment.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More To demonstrate how this advantage will differentiate Mercedes Benz from its competitors, Kobran says, â€Å"Companies that can demonstrate a more effective way to service their customers often gain a competitive advantage and a compelling way to differentiate† (3). Alternatively, Mercedes Benz could differentiate itself through technical expertise.  This differentiating factor does not mean that the company should differentiate itself through technology only. Instead, it could project itself as having a solution to a perennial problem among car buyers (Kobran 5). For example, it could present itself as the company that builds stable cars. Collectively, adopting unique car manufacturing processes and advancing its technical position in the automobile industry could help the company to gain a competitive advantage over its rivals such as BMW and Audi. Define the most Effective Advertising Medium for a Company in the Selected Product Category There are different types of adver tising media used by different companies to promote their brands. The most common types of advertising media include television, radio, print publications, internet, direct mail, and sponsorships. Although these advertising strategies have different advantages and disadvantages, some of them are more effective in the automotive industry than others are (Ray 6). The most effective advertising medium for promoting luxury car brands, such as BMW and Audi, is sponsorship. The justification for the advancement of this strategy is its focused nature (Kotler 15). For example, sponsoring motor events is likely to market a car brand among people who like cars. This way, car companies would be targeting specific and not general audiences. Ray calls this type of marketing strategy â€Å"marketing with the end in mind† (5). Furthermore, sponsoring a car event taps into the emotional appeal of such events among potential customers who are passionate about cars (Kotler 16). Similarly, it i s more relevant than other types of advertising, which marketers could use in the luxury automobile market, because it is relevant by reaching potential customers where they choose to be in. Sponsorship is also more effective than other types of advertising in the automobile market because it is interactive (Kotler 16). Stated differently, while other types of advertising, such as television and radio, are monologue, sponsorship is a dialogue between sellers and potential buyers. Therefore, luxury carmakers, such as BMW and Audi are bound to benefit from the continuation of sponsorship as their main promotional strategy. Conclusion This paper has shown that BMW and Audi are rivals in the luxury automobile sector. They have different marketing strategies that have propelled them to leadership positions in the global automobile market. Their marketing strategies converge based on their promotional and product strategies. However, they differ in terms of their place and pricing strateg ies. Since BMW has more sales numbers than Audi does, this paper proposes that the latter should exploit marketing data to gain a competitive advantage by gaining a broader perspective of its internal processes and identifying possible opportunities for improvement. This paper has also shown that other companies in the luxury brand segment could differentiate themselves in the market by adopting a unique service model and through improved technical expertise. To wade through the cutthroat automobile industry, this paper also proposes that leading automobile brands should pursue sponsorship as the main advertising strategy because it is more interactive and focused, compared to other available strategies. This advertising strategy is likely to increase their sales numbers and earn them a competitive advantage over their rivals. Bhasin, Hitesh. 8 Advantages of Marketing Information Systems. October. 2012. Web. August.  2015. marketing91.com/customer-profitablity-analysis-2/. Johnso n, Robbie. BMW AG: Marketing Plan. February. 2015. Web. August. 2015.  https://laurarusbarsky.files.wordpress.com/. Klein, Andreas. Marketing Plan: BMW 1-series in Germany, London, UK: GRIN Verlag, 2007.  Print. Kobran, Slade. How To Differentiate Yourself When Youre Not that Different. October. 2013.  Web. August. 2015. chiefoutsiders.com/blog/bid/99344/How-To-Differentiate-Yourself-When-You-re-Not-that-Different. Kotler, Philip. Kotler On Marketing, New York, NY: Simon and Schuster, 2012. Print. Kumar, Abhishek. Marketing Plan: Audi Company Overview. January. 2014. Web. August.  2015. slideshare.net/nikhilshockers/marketing-plan-30613933. Ray, Linda. The Long-Term Effects of Customer-Oriented Sales Promotions. December. 2014.  Web. August. 2015. http://smallbusiness.chron.com/longterm-effects-customeroriented-sales-promotions-21921.html.

Module C - Educating Rita - Moving Into The World Essay

Module C - Educating Rita - Moving Into The World - Essay Example â€Å"Everything I know--and you must listen to this--is that I know absolutely nothing† – Educating Rita This quote aptly sums up the experiences of those venturing into a new world as the very experience tends to challenge and at times question everything one knows including their values and beliefs. The experience of venturing into a new world often leads to encountering various challenges that detain attitudes and beliefs that ultimately define an individual’s psychological dispositions, however history bears testimony to the fact that such challenges or obstacles encountered by individuals are often short term and yield innumerable benefits in the long run. Willy Russel's Educating Rita offers an intriguing perspective on the manner in which Rita - a young and ambitious hairdresser from Liverpool, undergoes various trials and transformations in the pursuit of goals and manages to get various rewards in the forms of life changing qualities such as self-confid ence, independence and education which she so longed for. Her exhilarating journey is in many ways similar to that of the characters Ernesto Guevara and Alberto Granado, in the MotorCycle diaries. The transition into a new world is almost synonymous to encountering endless challenges which individuals are forced to fathom in the midst of their journey as they adapt to their new surroundings. The composer Willy Russell has creatively portrayed this in the opening scene in the play through various symbolic elements. Here â€Å"we see† Rita is presented struggling to open the door to Frank’s office. This gives â€Å"us† an insight on the very pinnacle of Rita’s character and the manifest challenges she is likely to face as she strives to ‘enter’ the ‘new world’. The stage directions used here emphasize the stark differences and the characterisations of the two – signifying, Rita’s seeming state of ignorance and lack of dexterity to manoeuvre her way into the world unknown to her. On being unable to open the door she exclaims â€Å"It's that stupid bleedin' handle on the door. You wanna get it fixed!† The use of slang and the tone of her voice shock not only Frank but take the reader by surprise, since Rita seems completely oblivious to the social conventions and the use of formal speech. Thus this enables â€Å"us† the audience to paint a more precise image of Rita’s boldness and her values. In addition the stage directions used in this instance that focus on Frank’s confused face further emphasizes her naivety and exposes the intricacies of her character and attitudes. The moving into a new world despite age or background is one that requires sacrifice. Defying dominant socio-cultural norms is an inevitable and inherent part of the struggles encountered by those venturing into a new world. In Educating Rita, the challenges faced by Rita are highlighted through the var ious dialogues between her and Frank in relation to the complications of her background, education and marital life. Rita is depicted inept to pursue her studies due to her husband’s disapproval of her ambitions and beliefs. These obstacles ultimately stand in the form societal pressure or the pressure to conform to dominant cultural expectations during her schooling years. This is highlighted in the text â€Å"See, if I'd started takin' school seriously I would've had to become different from me mates, an' that's not allowed† – this indicates the social pressure experienced by Rita forbidding her to defy the set social standards and