Thursday, March 12, 2020

Promotional and Advertising Strategies †Automotive Industry

Promotional and Advertising Strategies – Automotive Industry Introduction This paper compares and contrasts the marketing and advertising strategies of Audi and BMW. Both companies are German-based and sell their products in the luxury car market. The two companies have a history of marketing and advertising rivalries that have manifested through public advertising wars (Kumar 9).Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More The same rivalry has manifested through the development and application of new technologies. This paper explores different aspects of their marketing strategies and promotional campaigns. Comparison and Contrast of the two Marketing Strategies According to Kotler (5), a company’s marketing strategy consists of four distinctive areas product, place, promotion, and price. This section of the paper evaluates the marketing strategies of Audi and BMW based on this ma rketing framework. BMW For a long time, BMW has marketed itself as a luxury automobile brand (Klein 7). In line with this strategy, the company has continually targeted affluent people with a high disposable income because they can afford their cars (Johnson 9). BMW’s place strategy focuses on constructing different manufacturing plants in different markets (Johnson 9). Through this strategy, the company does not import its cars from Germany because it manufactures them in their host’s location. Comparatively, the company’s pricing strategy centers on charging their customers a premium for improved value. This value has emerged from improved technology, luxury and the infusion of advanced car features (value-based pricing) (Klein 7). Its promotion strategy has focused on positioning the BMW brand as a household name. To do so, the company has developed innovative advertisements (Johnson 6). In line with this strategy, the company has also sponsored high-profile events like the Olympics. Lastly, BMW’s product strategy has focused on developing cars (usually sedans) with sleek designs and high quality. Its products also have advanced technology, low gas mileage and a high performance (Klein 10). AUDI Similar to the BMW, Audi’s product strategy centers on providing its customers with high-tech, modern and quality vehicles (Kumar 5). In line with this strategy, the company strives to produce products with advanced technology. Its cars also have the latest features in automobile production. Audi’s slogan â€Å"truth of engineering† sums this product strategy.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s price strategy aims to make the company’s cars affordable to many people. In this regard, Audi cars retail at average prices compared to its rivals, such as Mercedes Benz and BMW (Bhasin 3). H owever, the company has made sure that this pricing strategy strikes a careful balance with quality. Stated differently, although Audi cars are affordable, they have a high quality. This is why Kumar (7) argues that although Audis may be relatively cheaper than its rivals, both brands observe the same level of quality in their car production processes. Audi’s promotion strategy has focused on presenting their cars as racing machines (Kumar 7). The company believes that this strategy would show that the company’s cars are faster and better than others are (Bhasin 3). Lastly, Audi’s placement strategy highlights the company’s quest to avail its cars in major showrooms. This way, its customers could inspect the cars in their respective countries. The table below compares the marketing strategies of both BMW and Audi Marketing Component BMW Audi Place Manufacturing cars in hosts’ locations Importing cars from Germany (its headquarters) Price Hig h Prices (value-based pricing) Average price Promotion Sponsoring high-profile events, such as the Olympics Sponsoring racing events Product Provides its customers with high-tech, modern and quality vehicles Provides its customers with high-tech, modern and quality vehicles Marketing Information In today’s fast-paced and competitive automotive market, carmakers need to gather useful marketing information that would set them apart from their competitors (Bhasin 3). In particular, Audi could use this advantage because its overall sales (globally) are lower than BMW’s (Kumar 7). Particularly, the company should use marketing information to get a broader understanding of the global automobile market and identify untapped opportunities it could exploit. Furthermore, with a proper marketing information system in place, Audi could easily track and improve independent operation processes in its production processes (Bhasin 3). This way, the company could easily establis h a broader perspective not only of the global automobile market, but also of its independent processes, thereby facilitating improvements, which would give it a competitive advantage over its rivals.Advertising We will write a custom essay sample on Promotional and Advertising Strategies – Automotive Industry specifically for you for only $16.05 $11/page Learn More Two uses for Consumer-Oriented promotions that could help one company in the short term and long term Consumer-oriented promotions are useful to carmakers, both in the short term and long-term because competition in the global market is higher than ever before (Johnson 9). Such promotions may include price reductions, tax rebates, coupons and other inducements. Audi could benefit from such promotions to improve its competitive position in the market. In the short-term, the company could retain more of its customers this way (Ray 4). For example, if it offers free after-sales service to it s customers, the company could retain more customers in the cutthroat automobile market because its customers would be more appreciative of the extent that the company is going to earn their business. In the long-term, consumer-oriented promotions could improve customer loyalty to the Audi brand (Ray 4). For example, when customers know that they could always get a good price for a high quality car (through rebates or sales); they are likely to develop a strong brand loyalty to the brand. Analyze the Strategic Manner in which the leading company in this product group has made its pricing decisions by using one or more of the four pricing objectives Some of the most common pricing objectives are increasing monetary sales, increasing returns on investment (ROI), maximizing long-run profit, maximizing short-term profit (Kotler 17). The key components of BMW’s pricing mix strive to meet two of the above-mentioned pricing objectives – increasing ROI and increasing monetary sales. The company achieves these goals by adopting a premium-pricing model. Indeed, as Klein (13) observes, targeting high-end customers allows the company to charge a higher price for its units, thereby allowing the company to enjoy higher margins than its competitors. This way, it increases its monetary sales and ROI. Suggest Two Actions that other Companies within the Same Product Group may take to differentiate themselves and gain a competitive Advantage In a competitive market, companies have to differentiate themselves by adopting unique marketing strategies that would earn them a competitive advantage (Kotler 3). Many automakers, such as BMW, Audi, and Mercedes Benz, saturate the global luxury automobile market. Mercedes Benz competes directly and indirectly with the two companies discussed in this paper. The company could differentiate itself by adopting a unique service model. According to Kobran (2), this strategy could help to show how Mercedes Benz is different from oth er luxury brand companies. The difference could emerge through a depiction of unique car manufacturing processes and its differences with other companies that operate in the same market segment.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More To demonstrate how this advantage will differentiate Mercedes Benz from its competitors, Kobran says, â€Å"Companies that can demonstrate a more effective way to service their customers often gain a competitive advantage and a compelling way to differentiate† (3). Alternatively, Mercedes Benz could differentiate itself through technical expertise.  This differentiating factor does not mean that the company should differentiate itself through technology only. Instead, it could project itself as having a solution to a perennial problem among car buyers (Kobran 5). For example, it could present itself as the company that builds stable cars. Collectively, adopting unique car manufacturing processes and advancing its technical position in the automobile industry could help the company to gain a competitive advantage over its rivals such as BMW and Audi. Define the most Effective Advertising Medium for a Company in the Selected Product Category There are different types of adver tising media used by different companies to promote their brands. The most common types of advertising media include television, radio, print publications, internet, direct mail, and sponsorships. Although these advertising strategies have different advantages and disadvantages, some of them are more effective in the automotive industry than others are (Ray 6). The most effective advertising medium for promoting luxury car brands, such as BMW and Audi, is sponsorship. The justification for the advancement of this strategy is its focused nature (Kotler 15). For example, sponsoring motor events is likely to market a car brand among people who like cars. This way, car companies would be targeting specific and not general audiences. Ray calls this type of marketing strategy â€Å"marketing with the end in mind† (5). Furthermore, sponsoring a car event taps into the emotional appeal of such events among potential customers who are passionate about cars (Kotler 16). Similarly, it i s more relevant than other types of advertising, which marketers could use in the luxury automobile market, because it is relevant by reaching potential customers where they choose to be in. Sponsorship is also more effective than other types of advertising in the automobile market because it is interactive (Kotler 16). Stated differently, while other types of advertising, such as television and radio, are monologue, sponsorship is a dialogue between sellers and potential buyers. Therefore, luxury carmakers, such as BMW and Audi are bound to benefit from the continuation of sponsorship as their main promotional strategy. Conclusion This paper has shown that BMW and Audi are rivals in the luxury automobile sector. They have different marketing strategies that have propelled them to leadership positions in the global automobile market. Their marketing strategies converge based on their promotional and product strategies. However, they differ in terms of their place and pricing strateg ies. Since BMW has more sales numbers than Audi does, this paper proposes that the latter should exploit marketing data to gain a competitive advantage by gaining a broader perspective of its internal processes and identifying possible opportunities for improvement. This paper has also shown that other companies in the luxury brand segment could differentiate themselves in the market by adopting a unique service model and through improved technical expertise. To wade through the cutthroat automobile industry, this paper also proposes that leading automobile brands should pursue sponsorship as the main advertising strategy because it is more interactive and focused, compared to other available strategies. This advertising strategy is likely to increase their sales numbers and earn them a competitive advantage over their rivals. Bhasin, Hitesh. 8 Advantages of Marketing Information Systems. October. 2012. Web. August.  2015. marketing91.com/customer-profitablity-analysis-2/. Johnso n, Robbie. BMW AG: Marketing Plan. February. 2015. Web. August. 2015.  https://laurarusbarsky.files.wordpress.com/. Klein, Andreas. Marketing Plan: BMW 1-series in Germany, London, UK: GRIN Verlag, 2007.  Print. Kobran, Slade. How To Differentiate Yourself When Youre Not that Different. October. 2013.  Web. August. 2015. chiefoutsiders.com/blog/bid/99344/How-To-Differentiate-Yourself-When-You-re-Not-that-Different. Kotler, Philip. Kotler On Marketing, New York, NY: Simon and Schuster, 2012. Print. Kumar, Abhishek. Marketing Plan: Audi Company Overview. January. 2014. Web. August.  2015. slideshare.net/nikhilshockers/marketing-plan-30613933. Ray, Linda. The Long-Term Effects of Customer-Oriented Sales Promotions. December. 2014.  Web. August. 2015. http://smallbusiness.chron.com/longterm-effects-customeroriented-sales-promotions-21921.html.

Monday, February 24, 2020

Module C - Educating Rita - Moving Into The World Essay

Module C - Educating Rita - Moving Into The World - Essay Example â€Å"Everything I know--and you must listen to this--is that I know absolutely nothing† – Educating Rita This quote aptly sums up the experiences of those venturing into a new world as the very experience tends to challenge and at times question everything one knows including their values and beliefs. The experience of venturing into a new world often leads to encountering various challenges that detain attitudes and beliefs that ultimately define an individual’s psychological dispositions, however history bears testimony to the fact that such challenges or obstacles encountered by individuals are often short term and yield innumerable benefits in the long run. Willy Russel's Educating Rita offers an intriguing perspective on the manner in which Rita - a young and ambitious hairdresser from Liverpool, undergoes various trials and transformations in the pursuit of goals and manages to get various rewards in the forms of life changing qualities such as self-confid ence, independence and education which she so longed for. Her exhilarating journey is in many ways similar to that of the characters Ernesto Guevara and Alberto Granado, in the MotorCycle diaries. The transition into a new world is almost synonymous to encountering endless challenges which individuals are forced to fathom in the midst of their journey as they adapt to their new surroundings. The composer Willy Russell has creatively portrayed this in the opening scene in the play through various symbolic elements. Here â€Å"we see† Rita is presented struggling to open the door to Frank’s office. This gives â€Å"us† an insight on the very pinnacle of Rita’s character and the manifest challenges she is likely to face as she strives to ‘enter’ the ‘new world’. The stage directions used here emphasize the stark differences and the characterisations of the two – signifying, Rita’s seeming state of ignorance and lack of dexterity to manoeuvre her way into the world unknown to her. On being unable to open the door she exclaims â€Å"It's that stupid bleedin' handle on the door. You wanna get it fixed!† The use of slang and the tone of her voice shock not only Frank but take the reader by surprise, since Rita seems completely oblivious to the social conventions and the use of formal speech. Thus this enables â€Å"us† the audience to paint a more precise image of Rita’s boldness and her values. In addition the stage directions used in this instance that focus on Frank’s confused face further emphasizes her naivety and exposes the intricacies of her character and attitudes. The moving into a new world despite age or background is one that requires sacrifice. Defying dominant socio-cultural norms is an inevitable and inherent part of the struggles encountered by those venturing into a new world. In Educating Rita, the challenges faced by Rita are highlighted through the var ious dialogues between her and Frank in relation to the complications of her background, education and marital life. Rita is depicted inept to pursue her studies due to her husband’s disapproval of her ambitions and beliefs. These obstacles ultimately stand in the form societal pressure or the pressure to conform to dominant cultural expectations during her schooling years. This is highlighted in the text â€Å"See, if I'd started takin' school seriously I would've had to become different from me mates, an' that's not allowed† – this indicates the social pressure experienced by Rita forbidding her to defy the set social standards and

Saturday, February 8, 2020

Hewlett Packard takes project management learning to a higher level Term Paper

Hewlett Packard takes project management learning to a higher level - Term Paper Example ency, productivity and profitability of their firm was being negatively impacted by the lack of direct training they provided to middle management; specifically project managers. Accordingly, the firm endeavored to change by providing a visionary and optimistic training program that proved to be the envy of many firms. As a means of understanding and appreciating the approach that Hewlett Packard engaged in, with respect to an overarching project management and training program, the following analysis will seek to draw inference with respect to the key inputs of the deliverables for the project in question, how some of the challenges to the project management process may be defined, and the opinion of this analysis with respect to the quality of the project management that was exhibited within the case in question and why. The key inputs that provided the mechanism for change with regard to the case in question are contingent upon the desire and wherewithal to change, investment in training, and promoting core concepts of interaction and business development. Within such a rubric, HP was focused on achieving a competitive advantage over their rivals by focusing on the quality of the training process and ensuring that the inputs – ability to change, investment in training, and promoting core concepts of interaction and business development – would serve as the platform through which a greater level of IT provision within the firm and a higher level of productivity. Of all the inputs, the investment in time and money that such a program required was immense. As such, many individuals outside HP would have been hesitant to commit such a high level of resources on a thus far unproven program that was intended to maximize future project organization and profitability within the firm. Another relevant input that must be discussed is with regard to the training that took place prior to the program being offered at all. Rather than bringing in outside

Wednesday, January 29, 2020

Loneliness in Of Mice and Men Essay Example for Free

Loneliness in Of Mice and Men Essay Explore the issues connected with loneliness in John Steinbecks Of Mice and Men. Loneliness is examined carefully in Of Mice and Men. In the world of itinerant ranch-hands, loneliness is an inescapable part of life and Steinbeck records this through the plot and characters in his novel. Being lonely is the lack of an emotional, mutual bond, which leads the characters to lose a sense of self-worth and dignity. This essay explores what Steinbeck discusses about loneliness in Of Mice and Men and how he uses the characters of Candy, Crooks, George, Lennie and Curleys wife to express these views. George and Lennie are the most interesting starting point for such an exploration since they are the only two characters in the novel who are defined by their companionship rather than loneliness. George proclaims proudly to Lennie in the early pages of the novel, that itinerant ranch-hands, typical of the economic Depression in the USA in the 1930s, are the loneliest guys in the world but with us [them] it aint like that. Both George and Lennie know that their friendship gives them a future and gives their life purpose and significance. They want to own a farm where they can live off the fatta the lan' and rear animals; where their feeling of self-worth will not stem from gambling and prostitutes, but from their camaraderie-their importance to each other. On the other hand, other wandering workers got no family and they dont belong no place. George and Lennie know that their companionship sets them apart-it makes them dignified enough to have a dream and think about putting down roots, a dream that most ranch-hands would have had at the time, but would never achieve. Other ranch-hands remained as islands, their lives cut off from anybody elses. The fact that the bond between George and Lennie would have been rare-it is the only instance of true friendship between men in the novel-shows that at the time of the Great Depression, every man was for himself. Indeed, a few characters are suspicious of their friendship, thinking it financially exploitative: You takin his pay away from him? Well, I never seen a guy take so much trouble for another guy. The only reason their friendship exists is because Lennie is so simple; his vulnerability and dependence on George make him loyal and trustworthy, unlike any other ranch-hand. Although George says, When I think of the swell time I could have without you, I go nuts, he knows that Lennies presence makes him feel more important and confident than an average itinerant worker like him would normally-being in charge with Lennie makes him feel in charge of his life. Tragically, however, by the end of the novel this is what George becomes-an average itinerant worker; he has to kill Lennie and after losing the only emotional human connection he had, Georges dream and dignity are both destroyed: He usta like to hear about it so much I got to thinking maybe we would [be able to have the farm.] The fact remains that such an honest friendship has a flawed foundation-Lennies mental debility, although making a friendship possible, also makes him too vulnerable to make prudent decisions. Loneliness is thus inevitable for George and all his fellow wanderers. In many ways, George and Lennies relationship is mirrored by that between Candy and his dog. Again, Candy is able to gain true loyalty and trust only from a dog-a one-dimensional, vulnerable being. When the thick-skinned Carlson asks, He aint no good to you Whynt you shoot him Candy? the only answer Candy can produce is that he had him so long. Over the years, Candy has developed a special bond of care, as opposed to simple utility, with his dog. To Carlson, who can only understand the value of a person in terms of their practical usefulness, due to his experience of the Great Depression, this bond is meaningless. After his dog is shot, Candy is reduced to a useless old cripple, also encapsulated in solitude. The dogs companionship had allowed Candy to cherish his past and be hopeful for his future, but now he has nothing to look forward to: When they can me here I wisht somebodyd shoot me I wont have no place to go an I cant get no more jobs. The dream farm tempts Candy, too, because he feels that owning a place will prevent him from becoming a lonely monument for passing ranch-hands to observe. His desperation for the farm is so intense that even after Lennies death he hopes George may work towards it, but to no avail-Candy too is destined to be alone, unknown and uncared for once he can no longer serve a practical purpose.

Tuesday, January 21, 2020

Symbols and Symbolism in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

Symbolism in The Scarlet Letter      Ã‚  Ã‚  Carl Jung believed that the source of symbols is universal. Symbols arise from the collective unconscious common to all humans everywhere. Joseph Campbell's research supports this theory; he traces universal archetypes through the stories, myths, and artwork of various cultures. While most work done with symbolism has focused on the universality of symbols, Nathaniel Hawthorn focuses on their personal, subjective meanings.    A universal symbol arises from the symbol's relationship to reality; thus, such a symbol remains the same across cultures and with different individuals. While symbols can be created, such created symbols are subjective and must be given meaning within their context and because the context is different among individuals and societies and can vary over time, the meanings of the symbols are, likewise, highly variable.    In The Scarlet Letter, the symbol of most importance is the letter A which Hester Prynne is condemned to wear, having been found guilty of adultery. Literally, the letter A is an arbitrary visual representation of particular sounds used in languages. Nothing in the shape of the letter A or any other aspect of its being represents adultery. This shape is agreed upon by people who use the Roman alphabet to begin the series of marks that visually signifies the word adultery. This is not a universally symbolic relationship. The letter A means nothing in itself until the Puritans agree to a meaning in order to mark Hester and this meaning is altered according to the mindset of those interpreting it. Hester with this "mark of shame upon her bosom" is meant to "be a living sermon against sin" (59) yet the residents of Boston "had begun to look upon the scarlet letter as the token, not of that one sin . . . but of her many good deeds since. . . . The scarlet letter had the effect of the cros s on a nun's bosom. It imparted to the wearer a kind of sacredness, which enabled her to walk securely amid all peril" (149). Some people begin saying that A stands for "able" (148).    Another example of the changeable symbolism of the letter A is the astronomical event witnessed by Arthur Dimmesdale and others on the night of Governor Winthrop's death. Dimmesdale as:    a man rendered morbidly self-contemplative . . . had extended his egoism over the whole expanse of nature. Symbols and Symbolism in Nathaniel Hawthorne's The Scarlet Letter :: Scarlet Letter essays Symbolism in The Scarlet Letter      Ã‚  Ã‚  Carl Jung believed that the source of symbols is universal. Symbols arise from the collective unconscious common to all humans everywhere. Joseph Campbell's research supports this theory; he traces universal archetypes through the stories, myths, and artwork of various cultures. While most work done with symbolism has focused on the universality of symbols, Nathaniel Hawthorn focuses on their personal, subjective meanings.    A universal symbol arises from the symbol's relationship to reality; thus, such a symbol remains the same across cultures and with different individuals. While symbols can be created, such created symbols are subjective and must be given meaning within their context and because the context is different among individuals and societies and can vary over time, the meanings of the symbols are, likewise, highly variable.    In The Scarlet Letter, the symbol of most importance is the letter A which Hester Prynne is condemned to wear, having been found guilty of adultery. Literally, the letter A is an arbitrary visual representation of particular sounds used in languages. Nothing in the shape of the letter A or any other aspect of its being represents adultery. This shape is agreed upon by people who use the Roman alphabet to begin the series of marks that visually signifies the word adultery. This is not a universally symbolic relationship. The letter A means nothing in itself until the Puritans agree to a meaning in order to mark Hester and this meaning is altered according to the mindset of those interpreting it. Hester with this "mark of shame upon her bosom" is meant to "be a living sermon against sin" (59) yet the residents of Boston "had begun to look upon the scarlet letter as the token, not of that one sin . . . but of her many good deeds since. . . . The scarlet letter had the effect of the cros s on a nun's bosom. It imparted to the wearer a kind of sacredness, which enabled her to walk securely amid all peril" (149). Some people begin saying that A stands for "able" (148).    Another example of the changeable symbolism of the letter A is the astronomical event witnessed by Arthur Dimmesdale and others on the night of Governor Winthrop's death. Dimmesdale as:    a man rendered morbidly self-contemplative . . . had extended his egoism over the whole expanse of nature.

Monday, January 13, 2020

Lighthouse of Alexandria

The upper platform at night burning a fire fed with wood and resin. Legend has it that Stratton sought for a long time for the foundation, a material that resists salt water, and finally built the tower of giant blocks of glass. In 1373 an earthquake destroyed the remains of the tower. Its ruins have been searched in vain. (Dunn). Illustrious memory of that great era was for many centuries, the famous lighthouse of Alexandria. Sailing near the coast, on foggy days and at night, made necessary the placement of large permanent fixtures In certain ports and cables on the Mediterranean coast.At the time the deal Is for Just one of the most Important works of the ancients, considered In those days as one of the Seven Wonders of the World. I mean the great lighthouse of Alexandria. It seems that this name should be the beacon of the small island where they raised at the entrance of the harbor, and later served to name the sites and devices that have since been constructed for the same purp ose. Plink and other ancient authors describe the magnificent building which was built northwest of the island of Pharaohs, during the reign of Ptolemy Philadelphia, n the years 285 to 247 SC.Its builder was Stratton of Census, son of DimГ ¶crates, who, in turn, had been an architect of Alexander. (Ministry of culture). On a large block of glass is not attacked by the sea â€Å", there stood a white marble tower, divided into smaller and smaller bodies to reach the 160 meters [Dries speaks of 55 to 65 meters; others raise It to 183]. (Ashman). At the top was a large brazier, 11th day and night, with a kind of lens-shaped mirror, which was put before the call to send light rays to greater distance.In the basement of the great work you read the Inscription: Stratton of Census, son of DimГ ¶crates, the saviors, for those who sail the sea. The Arabs continued to use the famous lighthouse after conquering Egypt in the ninth century of our era. An emperor of Constantinople, t o hinder the navigation of those, decided to destroy it, but, lacking the strength to oppose against the caliph, owner of the country, went to the craft. He sent an emissary to the powerful AY-Wald, with the slogan of thinking it was a great treasure at the base of the very high tower.The caliph ordered its demolition, until, warned, perhaps, misleading, destructive work was suspended when she had done for the most part. An earthquake happened in 1375 consummated the destruction of the wonderful work due to Stratton of Unkind. (A. CalmNZ-Land). As If sensing that something was coming to an end, Alexandria kept the world's largest library, a library that tried to preserve â€Å"that was his ambition, all human knowledge. Next to It and above It stood the lighthouse. Next to the lighthouse were the markets and docks and warehouses.Alongside them, the tomb AT Alexander, rater ten palaces AT Kilns Ana queens slang, ten world's TLS synagogues, temples of the esoteric sects, the accounti ng of the merchants, brothels and shops, perfect palaces bleached the richest citizens and then rows of large churches, each with rowdy monks and bones of martyrs, and one of them with the relics of the San Marco's. And all this time, the big city, devouring ran as fast as a machine its daily course, and his career was much harder and much farther reaching Han many older cities.In his day, and if the day was very long, Alexandria was the most exciting place on earth. (Clement) Of all the cities that Alexander founded Alexandria in Egypt was the greatest of all (Whiten). As Caesar himself wrote (and Caesar fought and nearly died in Alexandria), Egypt was the door of the lighthouse beacon that soars and was the symbol of commerce and energy of the city, and also the symbol of the seizure order Alexandra urban planted throughout the ancient East. Noon and Elizabeth Roomer)

Sunday, January 5, 2020

French Art A Testimony Of The Fight For Freedom

Kalyn Harley Dr. Touya HIST 4710 18 June 2015 French Art: a Testimony of the Fight for Freedom Throughout the course of the past four centuries in France, the value of liberty and freedom transcends from history into art. During the American Revolutionary War, Lafayette, a Frenchman, risked his life with the decision to assist the American people with the fight for freedom against England. America’s accomplishment inspired French citizens to start their own revolution against their oppressive monarchy. Artists captured the essence of revolution in their works, such as Delacroix did in his Liberty Leading the People. The progression of time transforms France as a country along with its artistic culture. As observed with World War I†¦show more content†¦During the winter of 1776, Benjamin Franklin made his way to France in hope of obtaining assistance to insure the United States of America’s independence (Schiff 1). Franklin was successful in making the unlikely alliance. One troop from France described American soldiers as â€Å"’English as regards Frenchmen, but Americans toward the English.’†. Reports also share the two countries’ soldiers rather socialized with each other (168). The year 1789 marked the beginnings of French rebellion and revolution. While France’s streets bared witness to uproar, mainstream French artists displayed their art in Great Britain. Their art works thrived in response to the revolution. Previously, French art exhibited grandeur to match Louis XIV’s rule. Art now would shatter the once desirable authority and reveal its true face. France’s artists continued to evolve with the following uprisings of 1830, 1848, and 1870. These revolutions brought forth shocking paintings, such as Delacroix’s Liberty Leading the People (Jones 1). Today, in the Louvre, Delacroix’s Liberty Leading the People resides where all visitors can view the patriotic work. People claim the painting represents the French Revolution; however, it does not accurately represent the historical event. The painting presents the overthrow in an emphasized emotional sense, representing theShow MoreRelatedJackie Robinson : African American Civil Rights Activist1181 Words   |  5 Pageswilling to fight for it (addressed Negro Americans). Du Bois, W.E.B. The Talented Tenth. N.p., Sept. 1903. Print. This is a letter from African-American civil rights activist, W.E.B. Du Bois, explaining what the Talented Tenth is and their goal. Du Bois, W.E.B. Criteria of Negro Art. The Crisis Oct. 1926: n. pag. Print. A newspaper article about what William Edward Burghard, a civil rights activist, thinks about the current state that black people are in. 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Willingham, who was unfaithful, drank too much Jack Daniel’s, and sometimes hit Stacy—even when she was pregnant. A neighbor said that he once heard Willingham yell at her, â€Å"Get up, bitch, and I’llRead MoreTrial by Fire16445 Words   |  66 Pagesthings, driving under the influence, stealing a bicycle, and shoplifting. In 1988, he met Stacy, a senior in high school, who also came from a troubled background: when she was four years old, her stepfather had strangled her mother to death during a fight. Stacy and Willingham had a turbulent relationship. Willingham, who was unfaithful, drank too much Jack Daniel’s, and sometimes hit Stacy—even when she was pregnant. A neighbor said that he once heard Willingham yell at her, â€Å"Get up, bitch, and I’llRead MoreNational Security Outline Essay40741 Words   |  163 PagesPowers Resolution 49 II. 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The first time she saw a plane (at the age of 10)